Contify

                                  Brief on the Concept of Competitive Market Intelligence     Since the advent of competitive intelligence, sales and marketing teams have used it to build the 'big picture' of competitors' offerings, a customer's preferences, and the most promising differentiators.     The concept of competitive market intelligence takes this process a step further. In addition to providing an overview of where your product or service stands in the market, competitive marketing intelligence provides more in-depth insights to help you understand what drives marketing interactions and sales conversations, including:     How customers use your competitors’ offering.   What matters most to your audience and current customers.   Adapting messaging to your customers' needs.   Identifying pain points and interests that you can speak to better than a...

How market intelligence can enable you to beat the competition No matter what your industry is, you are frequently facing new challenges and new competition. That is the reason why you require competitive intelligence to stay ahead of the pack. What is competitive intelligence, and why do you need it to succeed in today's world? Pharma market intelligence   provides insights drawn from real-time news, trends, market analysis, special reports, and more. Below listed is some of the marketing intelligence working with the competition: What is market intelligence? Market intelligence is used to know about the existing market, customers, problems, competition, and growth potential. Businesses can collect this information through internal and external sources like sales logs, surveys, social media, news websites, manufacturers, clients, or distributors. In addition,  pharma market intelligence  can help a company make decisions on product growth and establish a stronger...