Contify

  Market intelligence refers to information or data an organization gathers from the market. It helps to operate or intends to do business to assess market segmentation, market penetration, market opportunity, and current market metrics. Market intelligence is essential for determining the industry's state and gathering information about competitors, both of which contribute to business success. Technology leads might be helpful for companies that sell to in their day-to-day operations. Therefore, it is crucial to figure out how to include   market intelligence tools  in technology leads. Here are some ways of marketing tools that help technology leads which are listed below: Aids in Audience Understanding Locally Every piece of technology used to market should draw attention to a need among its intended audience. Understanding the audience's demands and wants in-depth can enable you to achieve this. Businesses that cater to find it simpler to understand their audience an...

N owadays, businesses require a steady flow of information about their industry and rivals and stay informed and make wiser decisions. They can do this by keeping an eye on various online sources, and you can be tiresome and take too much time. Another issue is maintaining track of reliable sources of information while weeding out useless data. In reality, businesses require discreet, sector-specific news. The  custom news feed API  enters the picture, and they can integrate news APIs into your apps. You can access online news sources and collect, analyze, and enrich the generated data to suit a variety of use cases for your company. Sources: What kind of news would you like to follow every day? Perhaps the Financial Times or Bloomberg are of interest to you for financial information. You are interested in blogs, articles, and news on a particular sector about new technologies. You want to evaluate the sources and coverage of the  custom news feed  that you need to s...

Manufacturing and producing medical devices and drugs is an expensive business to be a part of. The global pharmaceutical industry is highly competitive, driven by the constant need to discover and innovate new drugs. The average drug cycle spans two decades, from drug development to approval and commercialization. All the more, the drug companies also have the unique challenge of competitive intelligence. Therefore, multinational pharmaceutical companies started to get help from  pharma competitive intelligence  platforms in order to gain an advantage over competitors. How does it help companies? You can prioritize pharmaceutical R&D spending by unmet needs and gaps through the analysis of competitor's R&D priorities and targets. It helps to understand disease sub-population and epidemiology targeted in clinical development. You can get access to the market changes through patent expiration tracking. Identify your company's competitors in the pharmaceutical industry t...