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Showing posts from October, 2022

How to improve your market intelligence strategy

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Organizations can take various steps to ensure that they obtain accurate intelligence data, make wise decisions, and make the best use of the insights produced. This will ensure that  Market intelligence software   can be successfully derived from data across the marketing landscape. Market intelligence serves as a tool to aid a company's entry into a market or expansion of its already established presence. By providing them with pertinent, actionable data, marketing intelligence approaches enable an organization's marketing, strategic, and leadership teams to use market intelligence to that organization's advantage and develop the best strategies. Let's see how to improve your market intelligence strategy: Combine research with telemarketing outreach Although research and algorithms can assist in constructing a solid foundation, only some internet data is reliable. According to the research, up to 45% of social media profiles on the internet have out-of-date data, whet...

News APIs: What are they and how are they useful to your business?

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In order to make educated judgments in today's market, businesses need a steady flow of data on their customers, suppliers, and rivals. While there are certainly online resources they might keep an eye on, doing so would be time-consuming and taxing. A further issue is keeping tabs on useful information sources while simultaneously eliminating useless data. Realistically, what companies want is a reliable source of news that is specific to their field. In this case, news APIs are useful. Connecting your apps to online news sources through a news API lets you monitor, analyse, and augment collected data to fulfil a wide range of use cases in accordance with your organization's specific needs. Here, we'll learn more about news APIs, including what they are, how to utilise them, and how they might benefit your company. Okay, let's get going. What is News API? First, it's helpful to have a general understanding of application programming interfaces (APIs) before diving...